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Danone: #DefensasRebeldes

Concept • Development • Creative Direction • Production

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Danone wanted to leverage its Actimel bottle sponsorship with "Star Wars: Rogue One" in a playful immersive way and reward lucky fans with a trip to Skywalker Ranch. The solution was the first to market Niche creator campaign in Spain. Leveraging the visual storytelling product Twitter Moments, a choose your own adventure was created featuring key bottle assets where users could enter to win if they chose the correct path. 

 [ LIVE ACTIMEL MOMENT ]

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User Flow Storyboards

User Flow Storyboards

Decision Tree Wireframe

Decision Tree Wireframe

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