Mondelez: #Trending10

Concept • Development • Content Planning • Production


Fuse wanted to create a music news show based on trending topics. The solution was “Trending 10”, the first TV program creating a content loop between on-air and on-line by sourcing real-time data driven programing from Twitter conversations. Trending 10 curated and editorialized trending stories across the music landscape to keep fans on the pulse of what’s buzzing. Using a proprietary Heat Tracker developed in partnership with Twitter, Fuse ranked the artists generating the most “heat” and identified the stories creating social chatter. Mondelez Trident was the sponsor for this strategy content program.