Mondelez: #Trending10

Concept β€’ Development β€’ Content Planning β€’ Production


Fuse wanted to create a music news show based on trending topics. The solution was β€œTrending 10”, the first TV program creating a content loop between on-air and on-line by sourcing real-time data driven programing from Twitter conversations. Trending 10 curated and editorialized trending stories across the music landscape to keep fans on the pulse of what’s buzzing. Using a proprietary Heat Tracker developed in partnership with Twitter, Fuse ranked the artists generating the most β€œheat” and identified the stories creating social chatter. Mondelez Trident was the sponsor for this strategy content program.