CONTACT
Location:
Berlin, Germany
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ABOUT
Brand Strategy & Design Expertise
My expertise lies at the intersection of brand strategy, design, and production, where I’ve successfully led projects across the US and EMEA. With a deep understanding of visual storytelling and brand development, I focus on delivering compelling design solutions that align with strategic business goals. My ability to think big, innovate, and advocate for strong, cohesive brand identities has consistently resulted in impactful, high-quality outcomes.
Most recently at Abilitie, I led a comprehensive brand refresh to align with the company’s new AI integration into their flagship executive and management learning programs. I was responsible for ensuring visual consistency across all channels and creating positioning and promotional materials for the launch of The 12-Week MBA. Additionally, I scripted, edited, and produced hero videos, product presentations, and sales collateral that effectively communicated the value proposition. My work involved close collaboration with senior leadership to craft and execute a cohesive marketing strategy that elevated the brand's presence and impact.
At Goldin, I spearheaded creative efforts to redefine and elevate the brand within the competitive world of collectibles. I worked closely with all departments to develop engaging visual assets that resonated with diverse segments within The Hobby. This included producing video content, designing marketing materials, and overseeing the rebranding process to ensure the brand’s essence was clearly communicated. My contributions helped drive significant growth and positioned Goldin as a leader in the collectibles industry.
As an early member of the Brand Strategy team at Twitter in New York, I played a pivotal role in integrating the platform into top brand marketing strategies. I championed innovation by translating strategic objectives into visually compelling campaigns. After four years, I relocated to Paris to expand and strengthen the Brand Strategy team across Europe, successfully implementing processes and leading brand initiatives in Spain, Germany, Italy, the Netherlands, and France. My work involved managing complex programs in collaboration with internal and external partners to create innovative branding solutions for both regional and global markets.
During my tenure as a permanent contract designer for Google/YouTube, I provided critical design support across multiple U.S. regional offices. I played a key role in interpreting brand initiatives and driving innovation on the YouTube platform through the design of brand channels and promotional materials that reinforced the platform’s growing prominence.
As Creative Director for USA Networks’ “The 4400” at Clickfire Media, I was responsible for overseeing the entire creative process for a multimedia national ad campaign. My role included graphic design, digital editing, banner ads, production flow management, crew oversight, and web design for over 200 deliverables across various platforms. This experience further honed my ability to manage extensive production timelines and resources while ensuring the consistency and integrity of the brand across all touchpoints.
Specialties: Adobe Photoshop, Illustrator and Premiere, After Effects and Keynote.