Garett Holden
0
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Tommy Hilfiger: Twitter Halo

Concept • Development • Creative Direction • Production • Execution

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Tommy Hilfiger endeavored to transform their Spring 2016 New York Fashion Week experience for both the brand and its audiences through innovation. The solution was “Twitter Halo” a multi-camera device that let models, editors and bloggers capture unique 360 degree videos and share in real-time on Twitter during and after the event. 

[ TWITTER HALO MOMENT ]

Guests lined up to have their own “Halo” videos made, including “it girls” Suki and Immy Waterhouse and models Behati Prinsloo, Gigi Hadid, Lizzy Jagger, Ai Li and Amber LeBon.

Guests lined up to have their own “Halo” videos made, including “it girls” Suki and Immy Waterhouse and models Behati Prinsloo, Gigi Hadid, Lizzy Jagger, Ai Li and Amber LeBon.

Access

Videos were posted with #TommySpring16 to the brand’s feed and the creator was mentioned and encouraged to Retweet and share on their social media channels.

Videos were posted with #TommySpring16 to the brand’s feed and the creator was mentioned and encouraged to Retweet and share on their social media channels.

Influence

The “Twitter Halo” videos garnered nearly 3,000 mentions and generated over 100 million Twitter impressions, within 48 hours. Total impressions to date have reached over 805 million.

The “Twitter Halo” videos garnered nearly 3,000 mentions and generated over 100 million Twitter impressions, within 48 hours. Total impressions to date have reached over 805 million.

Results

Directional Mockups and Blueprints

Directional Mockups and Blueprints

Development