Garett Holden
0
Twitter Business Brand Brief for NA_BPedits.001.jpeg

Twitter #StartWithThem

Concept • Development • Strategy • Creative Direction • Production

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Twitter endeavored to unify globally around a single message that clearly defines the distinctive benefit of the platform for advertisers by demonstrating the power of Twitter’s audience and establishing Twitter’s core value proposition and positioning to Marketers. 

“Twitter connects you with the most valuable audiences when they are most receptive.” #StartWithThem. 

As part of Twitter’s Global Business Marketing team and in collaboration with executive leadership across departments and disciplines, I led the development of the creative marketing concept #StartWithThem.

// #StartWithThem Moment //

The concept focused on real Twitter people and their stories of how they’ve used the platform to change their lives.

The concept focused on real Twitter people and their stories of how they’ve used the platform to change their lives.

This gave the message an authenticity and showed the power of the audience to create movements and connections that have an outsized impact on social conversation.

This gave the message an authenticity and showed the power of the audience to create movements and connections that have an outsized impact on social conversation.

B2B Audience Value Proposition Video

Diving into data/insights and human behaviors to fuel ideas and drive creative strategy, I developed and directed various expressions.

Diving into data/insights and human behaviors to fuel ideas and drive creative strategy, I developed and directed various expressions.

OOH/Digital Display : Cannes Lions, France

#WorldCup is happening

Additional executions created for ad:tech (Tokyo), All That Matters (Singapore), #OneTeam Summit (San Fransisco) and #StartWithThemGlobalTour (Paris).

Additional executions created for ad:tech (Tokyo), All That Matters (Singapore), #OneTeam Summit (San Fransisco) and #StartWithThemGlobalTour (Paris).

OOH Placement : ad:tech, Tokyo

Digital Placement : ad:tech, Tokyo

This core idea will drive long-term brand expression and marketing efforts.

This core idea will drive long-term brand expression and marketing efforts.

Hero Video : They're Here

#StartWithThem has been executed in over 20+ countries and growing.

#StartWithThem has been executed in over 20+ countries and growing.

Audience Introduction Presentation

Proof of Concept Rough Exploration

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