Management Challenge AI Integration

This promotional video marks the launch of the AI Integration within the Management Challenge program—an evolution in executive learning designed to equip leaders with future-ready skills.

I led the creative development and execution of this campaign, shaping the narrative to clearly communicate the value of AI integration in a compelling and accessible way. From scripting and messaging to visual storytelling and stakeholder alignment, I collaborated closely with the CEO, Head of Product and cross-functional teams to ensure the video resonated with both internal and external audiences. This piece served as both a promotional asset and a strategic announcement, reinforcing the brand’s leadership in innovative executive education.

Content Marketing

AI Simulation Video Introduction

Influence Challenge

Step into the world of Grassagreena with The Influence Challenge, a dynamic simulation where leaders sharpen real-world influence and communication skills through high-stakes negotiations and AI-driven conversations.

I led the end-to-end creative production of this promotional video, including scripting, talent direction, visual design, editing and motion graphics. Working closely with faculty and stakeholders, I crafted a story that captures the program’s immersive experience and emotional impact, helping bring this one-of-a-kind leadership journey to life.

12-Week MBA

To mark the launch of The 12-Week MBA book (based on the globally taught Abilitie program) I partnered directly with the author to bring the essence of the curriculum to life through a compelling, graphic-led video.

I led the scripting, visual design, motion graphics and editing, crafting a distinctive aesthetic that reflects the book’s practical, high-impact approach to business education. The result is a bold and modern visual narrative that introduces the book’s value to aspiring leaders and lifelong learners alike.

Content Marketing