Collectibles Advisory
Visual Identity & Design-Led Market Positioning
Rooted in decades of deep expertise, Collectibles Advisory was created to bring clarity and confidence to the often opaque world of collecting, offering expert guidance for buyers, sellers and bulk collectors. Led the development of the brand’s go-to-market strategy by defining a clear value proposition in the collectibles space. Created a cohesive visual identity, including the wordmark, color system and aesthetic guidelines. Designed the content, architecture, messaging hierarchy and user experience to deliver a compelling digital presence across their site that communicates the brand’s mission.
Color Story
A restrained palette of black and white, anchored by a soft, confident blue, reflects the brand’s commitment to clarity, trust, and expertise. The minimal tones create space for the collectibles to shine, while the blue introduces a sense of calm authority, inviting users into a world that feels both elevated and approachable.
Positioning & Narrative
Defined the brand’s core message and market positioning, crafting a compelling value proposition tailored to multiple collector audiences.
Brand Identity
Led the development of a distinct visual system, including the wordmark, color palette, and visual language for showcases, designed to feel both elevated and accessible.
Digital Experience
Architected the site’s structure and messaging flow, wrote all key content, and designed a UX that balances clarity with visual storytelling, reflecting the precision and trust at the heart of the brand.
Refined digital experience that brings clarity to collecting, blending brand storytelling, intuitive UX, and elevated visual design.
Minimal design that puts collectibles front and center.