Creative • Content • Brand • Strategy
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As the Creative Consultant at Goldin, I played a pivotal role in driving the company's growth and success in the competitive world of collectibles. With a focus on branding, design, marketing, and sales strategy, I worked with various teams to develop innovative and engaging materials designed to define the essence of the Goldin brand and connect with all interest segments within The Hobby. These efforts ensured products, partnerships and special event initiatives resonated with the widest possible audience of both buyers and sellers.
I designed and developed daily email newsletters, social media content, internal programs and a wide variety of marketing assets.
Development, design and promotion of “Grading with Goldin” and “Goldin RIP&FLIP”.
End-to-end overhaul of every brand touchpoint.
Brochures, e-commerce initiatives, email marketing, go-to-market promotional collateral, and sales presentations.
Cohesive cross-channel marketing materials and templates.
These partnerships helped to elevate Goldin's profile and expand its reach, while also providing unique and exciting opportunities for collectors and fans.