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Goldin

Creative • Content • Brand • Strategy

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As the Creative Consultant at Goldin, I played a pivotal role in driving the company's growth and success in the competitive world of collectibles. With a focus on branding, design, marketing, and sales strategy, I worked with various teams to develop innovative and engaging materials designed to define the essence of the Goldin brand and connect with all interest segments within The Hobby. These efforts ensured products, partnerships and special event initiatives resonated with the widest possible audience of both buyers and sellers.

I designed and developed daily email newsletters, social media content, internal programs and a wide variety of marketing assets.

End-to-End Rebrand Initiative

End-to-End Rebrand Initiative

Mark, brand colors, design elements, brand voice, messaging, and mission.

Development of Partnerships with Prominent Athletes, Organizations and Celebrities

Development of Partnerships with Prominent Athletes, Organizations and Celebrities

These partnerships helped to elevate Goldin's profile and expand its reach, while also providing unique and exciting opportunities for collectors and fans.

Social Media Content

Social Media Content

Cohesive cross-channel marketing materials and templates.

Communicating Goldin's Value Proposition

Communicating Goldin's Value Proposition

Brochures, e-commerce initiatives, email marketing, go-to-market promotional collateral, and sales presentations.

High Priority Initiatives

High Priority Initiatives

Development, design and promotion of “Grading with Goldin” and “Goldin RIP&FLIP”.

Event Booth Design and Promotional Materials

Event Booth Design and Promotional Materials

Custom Packaging Design and Development

Custom Packaging Design and Development

Creative Social Content "What If..." Custom Cards

Creative Social Content "What If..." Custom Cards

Through these strategic executions, we were able to consistently deliver engaging content that resonated with our audience, helping to drive sales and build interest in The Hobby.

Through these strategic executions, we were able to consistently deliver engaging content that resonated with our audience, helping to drive sales and build interest in The Hobby.