![wet new [fv].png](https://images.squarespace-cdn.com/content/v1/589703b629687ff9f4c7dc28/1588645296713-4IRLRWUACNP4OOZLJ885/wet+new+%5Bfv%5D.png)
One emoji is worth a 1000 words.
Orange: #BigNoel
Orange launched a month-long activation to drive impact and raise brand awareness around their Christmas initiative #BigNoël. The campaign strategy utilized several Twitter product activations to surround the holiday conversation with a custom emoji at its core.
NOW TV: #NowYouCan
To celebrate the launch of the new internet on-demand service NOW TV, a first to market custom emoji was created for Sky Italia activated by hashtag #NowYouCan. The campaign launched with a custom animated GIF announcing the emoji and a Retweet for reminder with auto-response mechanic alerting users when the service became available.